Use Case: Commercial Real Estate Investment Decision
CRE Solution
A Top Commercial Real Estate Developer wants to know the accurate foot traffic and demographics of both employees and customers of every major employer, retail location, and multifamily apartment to inform which assets it should add to, or liquidate from, its real estate investment portfolio.
Approach
- Privacy-compliant processes
- Utilize Device Capture Algorithm to determine a count of devices
- Client provides list of or areas of interest
- Machine Learning
Challenge
- Open data Is limited at scale
- Insights are based only on past behavior
- Data capture from multi-story vertical structures
Solution
- Predict Where geographic growth is happening in real time
- Extend audiences based on look-alike modeling
- Apply advanced analytics to comprehensively understand market trends
Results
- Maximized performance of insights from lirstparty data expanded with partner insights
- Allows advertisers to define target audiences and improve response
Use Case: Digital Audience Selection and Delivery Platform
CRE Solution
A Real Estate Investment Trust (REIT) sends over a list of multifamily assets in their portfolio they would like to see increase in rent revenue. Propertys generates an audience of known devices and Households that reside at competing locations to the ones sent over. Propertys then delivers advertisements around the time of lease renewal to generate an lift in ROI of Multifamily Assets.
Approach
- Privacy-compliant processes
- Capture the devices in market for multifamily real estate
- Client and Propertys work together to understand optimal timing for ad delivery
Challenge
- Client is incharge of creative assets
- Insights are based only on past behavior
- Data capture from multi story vertical structures
Solution
- Real Time campaign Reporting
- Extend audiences based on look,alike modeling
- 100% cookie free • customized real time bidder in house
Results
- The REIT drives incremental revenue from existing data assets
- The REIT becomes a data driven enter prise with monetization as a catalyst
- Risk mitigation of existing assets
- The REIT increased individual rent sales by 27% across its assets