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  • BehaviorScapes™ – Geo – Framing for mobile ad ID’s (MAIDs), Location Pixel for websites, AI driven, hyper-focused, location based, psychographic, demographic ACTUAL human behavior. Connected behavior online and in the world of real people. BehaviorScapes™ enables you to observe and understand a depth of actionable human intelligence.
  • Overview BehaviorScapes™: Competitors offer demographics, data and insights in infinite variability for individuals and households. Are these actual observed human behavior? Or, are these demographics, data and insights modelled behavior (i.e. Algorithm)?Are these modelled demographics accurate enough to inform investment decisions, or enable targeted advertising? Only you can decide.BehaviorScapes™ is the solution that enables you to observe human behavior and THEN apply psychographic and demographics to enable unparallelled accurate decisioning in a privacy complaint, ethical use way.
  • Use Cases: BehaviorScapes™
    • Customer Intelligence: Observe your customers travel patterns beyond the property. Where are potential customers travelling from? Where and when do they come to your property? Where do they reside and where did they move from (City, State, Location)? Observe customers visiting your website even when they don’t log in. Where do they reside? Does this inform future real estate investment?  Do you want to advertise to customers visiting your website?
    • Decision Intelligence: Understand the psychographic & demographic profile of potential customers of a property, not at a zip code, census block, or 5 mile radius level, but at the ACTUAL HUMAN BEHAVIOR level of real people, on or near the focus property. You define the focus area for observation & analysis
    • Competitive Intelligence: Understand your competitors properties and their customers. Target advertise to your competitors customers
  • BehaviorScapes™ Product Tiers:
    • Elevate: No annual commitment, per geographic model pricing, define your own geographic models, self-serve geo – framing, additional Data Consulting hours available on requestBehaviorScapes™ Product Tiers:
    • Base : Includes: Geo – framing only, annual commitment (1-2 YR) pricing for geographic models, 12 hours Data Consulting per month, additional Data Consulting hours available on request
    • Ascent : Includes: Geo – framing, Experian Mosaics (or, other 3rd Party Data), annual commitment (1-2 YR) pricing for geographic models, includes 32 hours Data Consulting per month, additional Data Consulting hours available on request
      • Discounts for Digital Advertising included
    • Summit: Includes:Geo – framing, Location Pixel on client website, and Experian Mosaics, annual commitment (1-2 YR) pricing for geographic models, includes 80 hours Data Consulting per month, additional Data Consulting hours available on request
      • Location Pixel – has one-time set-up fee
      • Discounts for Digital Advertising included
    • Digital Advertising enabled by BehaviorScapes™:
      • Standard Rates for digital advertisements are available for:
        • Display
        • Video (pre-roll / mid-roll)
        • OTT
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