Executive Director – Propertys.com, Acxiom, LLC. & Wal-Mart
Passionate, strategic and innovative data & finance leader with 25+ years of success highlighted by rapid advancement with industry leaders. Record of pinpointing/capitalizing on profit-building opportunities through insightful analysis, collaborative partnerships, astute planning, and execution follow-through. Characterized as a quantitative thought leader, consummate team player, tireless contributor, and complex problem solver.
- Co-founding member Propertys.com
- Enjoys time with family and 5 dogs
- Enjoys CrossFit, Adventure Racing, camping and motorcycles
Executive Director – Propertys.com
Data synthesis leader during founding of Propertys.com go to market strategy and products.
- Lead Propertys team through initial VC funding round, including business plan development, and presentation
- Created BehaviorScape™ branding strategy for El Toro & Propertys.com
Expert Consultant – Acxiom
Managed, created and grew strategic partnerships within global retail, financial services, automotive, travel and data verticals for monetization of data assets
- Principal – General Motors Monetization relationship. Enabled Chief Data Officer of GM to monetize
data in ethical use way. Created relationship with IPG to sell GM audiences for client activation within
- Principal – Amex Advance (Monetization Platform). Enabled ethical use of data for Amex with
syndicated and custom audiences through management of data science teams across Amex and
- Principal – Retail & CPG data & digital strategy development lead
- Scrum Master – Marketing Services Senior Leader collaboration tool development & roll-out within
- Provisional Patent-holder- Communications apparatus; utilizes point-of-sale data to deliver geographically targeted electronic messaging.
Senior Manager – Walmart
- Strategic Partnerships, Strategy & Enablement – Global Customer Insights & Analytics
- Multifaceted role administering annual budget, monthly / quarterly forecasting, and A/R for GCIA division supporting Walmart US, Sam’s Club, and international operations.
- Enabled 1:1 Marketing based on POS data for Monetization
- Championed the creation of Walmart Finance and GCIA’s first insights and analytics
methodology, resulting in the validation of $100M+ and substantial sales lift in FY2014.
Rock Hill, SC
University of Arkansas
BSBA – Finance