Bio:Trey Stephens

Executive Director –, Acxiom, LLC. & Wal-Mart

Passionate, strategic and innovative data & finance leader with 25+ years of success highlighted by rapid advancement with industry leaders. Record of pinpointing/capitalizing on profit-building opportunities through insightful analysis, collaborative partnerships, astute planning, and execution follow-through. Characterized as a quantitative thought leader, consummate team player, tireless contributor, and complex problem solver.

  • Cofounder
  • Enjoys time with family and 5 dogs
  • Enjoys CrossFit, Adventure Racing, camping and motorcycles

Executive Director –

Data synthesis leader during founding of go to market strategy and products.

  • Lead Propertys team through initial VC funding round, including business plan development, and presentation
  • Created BehaviorScape™ branding strategy for El Toro &

Expert Consultant – Acxiom

Managed, created and grew strategic partnerships within global retail, financial services, automotive, travel and data verticals for monetization of data assets

  • Principal – General Motors Monetization relationship. Enabled Chief Data Officer of GM to monetize
    data in ethical use way. Created relationship with IPG to sell GM audiences for client activation within
  • Principal – Amex Advance (Monetization Platform). Enabled ethical use of data for Amex with
    syndicated and custom audiences through management of data science teams across Amex and
  • Principal – Retail & CPG data & digital strategy development lead
  • Scrum Master – Marketing Services Senior Leader collaboration tool development & roll-out within

    • Provisional Patent-holder- Communications apparatus; utilizes point-of-sale data to deliver geographically targeted electronic messaging.

Senior Manager – Walmart

  • Strategic Partnerships, Strategy & Enablement – Global Customer Insights & Analytics
  • Multifaceted role administering annual budget, monthly / quarterly forecasting, and A/R for GCIA division supporting Walmart US, Sam’s Club, and international operations.
      • Enabled 1:1 Marketing based on POS data for Monetization
      • Championed the creation of Walmart Finance and GCIA’s first insights and analytics
        methodology, resulting in the validation of $100M+ and substantial sales lift in FY2014.

Winthrop University


Rock Hill, SC

University of Arkansas

BSBA – Finance

Fayetteville, AR